Tag Archives: storytelling

Keep Your Speaking Engagements Organized (And Don’t Miss an Opportunity)

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Photo courtesy Estee Janssens, Unsplash

Good news! You’ve lined up ten speaking engagements over the next few months.

You did the hard work – researching speaking opportunities, submitting a solid proposal, connecting with meeting organizers and finally securing the gig. You’re primed to increase your visibility, connect with hundreds or thousands of people and perhaps, sell a few books.

Now, it’s time to kick back and relax, right?

Not so fast.

If speaking is not your full-time profession, managing your speaking schedule in addition to running your business or career, can get overwhelming rather quickly.

Here are a few tips to keep you streamline the process and stay organized:

Create a form on your website

Set up a Google document or contact form directly on your website to manage incoming speaking requests. Include questions about details for the speaking engagement and event such as:

  • Name of organization
  • Contact person
  • Date and location of the event
  • Length and format of presentation
  • Fee or budget for the speaking engagement

Having this form in place will reduce time emailing or calling the meeting organizers to get the information. With all the requests in one place (as opposed to sifting through emails) you can review them at once and respond accordingly.

Create a calendar just for your speaking engagements

Mark the dates of each speaking event on the calendar so you can see everything in one place. Additionally, map out any planning meetings with the event organizers, deadlines to submit slides or materials, promotional or marketing campaigns and most importantly when you will write and rehearse each talk.

Create a file for each event

Create a paper or digital folder with important details for each event including: date, location, on-site contact person, time of the talk, transportation and travel details. This will save you time and energy in the days before a speaking engagement, so you can focus on the content of the presentation.

Plan your follow-up strategy

There are always details to take care of once the talk is over. Have a system set up for invoicing and collecting payments for any speaking fees or travel reimbursements. Also, plan to follow up with the audience by sending a survey or email to thank the audience for attending and share any resources you may have mentioned during your talk.

Creating these systems may take some time in the beginning. However, once they are in place you’ll be able to accept requests and manage speaking engagements more efficiently. That way you direct your attention where it really matters – creating and delivering a powerful talk that makes an impact.

 Ready to ramp-up your speaking strategy? Book your complimentary 30-minute strategy session.

4 Steps to Planning a “Must Attend” Event

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photo provided by rawpixel-com, Unsplash

If you’re like many entrepreneurs, hosting an event is probably on your calendar this year. If not, it should be!

What better way to establish yourself as a thought leader while gathering a room (online or in-person) full of prospects and giving them a taste of your magic?

Events offer a number of opportunities to promote a new offering, get publicity for a book or simply make new connections.

Here’s a step by step guide to get you started:

Select the Topic

Got an idea for a program you’d like to host? Great. Before you start planning the logistics, your first step is to do some research with your target audience. Events require time and money, so it’s important to gauge the interest and need for the topic before booking a venue. Asking a few clients for their feedback on the idea or post a question to your community on Facebook or Twitter will help determine the interest and also give you insight into the questions or hot topics you should address during the event.

The Format

Now that you have the topic narrowed down, your next step is to determine the best format to deliver the content. Virtual webinar? Small group workshop? Large scale conference?

The content and subject matter often dictates the format. For an introduction or overview of a topic, a virtual webinar may be the best fit. If your topic is more in-depth and requires more training, an in-person workshop works best.

Choose a Date

Selecting the date seems simple, but is often the most difficult part of the process. There are a few things to consider when picking a date including the prime day and time for your target market. For example, hosting an event for corporate executives in the evening is ideal, since they may not be able to leave work during the day.

Also, beware of any holidays that may coincide with the dates as that will impact attendance.

Finally, remember to leave enough time to market the event. It takes anywhere from two weeks to six months to market an event properly. Make sure you have enough lead-time to promote the event so you can fill those seats!.

Select a Venue

If you’re hosting a virtual event, you still need to pick a “venue.” Think about where will you host the event online: Facebook or Zoom or will use an teleconference service like Free Conference Call or Instant Teleseminar?

For in-person events, the size and format of your event will determine which venue you select. For smaller events, you can rent a space at locations ranging from the public library to a local cafe to a yoga studio. If you’re looking for a more professional setting, a co-working space or conference room could provide the perfect location.

Now that you’ve got the basics nailed down, it’s time to promote the event!

Host an event in 2018? Let us show you the way! Begin by scheduling a complimentary 30-minute consultation.

Get to know your audience, John Hughes style

When movie director John Hughes passed away, several actors from the infamous “brat pack” were interviewed about what it was like to work with the director.

A reporter asked Molly Ringwald how she was cast as Samantha, her character in Sixteen Candles. Turns out, Molly never auditioned for the role. John Hughes had pulled her photo from a stack of casting head shots. He posted her photo above his desk and began to write the script for the girl in the photo. This teenage girl he’d never met became his muse.

He imagined what life was like for her. What was her daily routine? Who were her friends? What were her interests? Dreams? Fears? So began the story of Samantha Baker and Sixteen Candles.

Getting to know your audience whether fictional or real, is the key to powerful storytelling. Like John Hughes, you have the opportunity to get inside your audience’s heart and mind.

Doing so, will empower you to create a presentation that resonates, inspires and makes an impact.

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Photo by Camille Orgel on Unsplash

Why you need to know your audience

Learning about your audience is what will help you create a story that resonates, inspires and makes an impact. Understanding your audience in detail – who they are, what they care about, what keeps them up at night, what problems they’re facing and solutions they are looking for – will help you tailor your presentation to hit on each of these elements.

It will help them feel understood as if you are speaking directly to them. This builds trust and will establish you as a thought leader.

In addition to creating connection with your audience, it will also help you identify which speaking opportunities are right for you. When you know your audience well you can begin to select engagements that attract your key audience saving you time and energy chasing after gigs that are not a fit.

How to understand your audience

As a speaker and entrepreneur, you know who your ideal audience is and what they care about. It’s important to – revisit your audience – or dive deeper because it will eliminate any assumptions or blind spots you have about who they are. It will help you update any information that may have changed and you may uncover new insights!

So how can you get to know your audience better? Here are a few ways to get started:

Interview your current clients

You spend time with and work with them daily. When was the last time you had a conversation that wasn’t related to business? When was the last time you asked about what they are working on, what their goals are, what challenges they’re having?

Why not take the time to find out? Set up a time outside of your regular appointments to hop on the phone or take them out for coffee. Ask a few questions to get the conversation started and then listen. Let them tell you where they are and what, if any guidance or solutions, they’re looking for.

Survey your community

Surveys are a fast, inexpensive way to learn about your audience. Use tools like SurveyMonkey or Typeform to create a questionnaire and then share it with your community. Send it to your clients, newsletter subscribers and share it on social. Within a few days, or hours, you’ll have new information and insights about your audience that will make your next presentation more impactful.

Leverage social media

If you blog or vlog often, you’re sitting on a goldmine of information. Go through old blogs and read through the comments to glean information about what your audience wants to needs to hear most. Go through your Facebook pages or groups to find out what’s hitting home with your audience.

Gathering all of this information will help you get into the heart of your audience members. The next time you write a speech, you’ll know exactly who you are writing to and what message will make a great impact.

If you’d like, create a fictitious audience member. Give her a name, print out a picture and hang it in front of computer. It worked for John Hughes. Why not you?

Want to understand your audience and make a greater impact? I’d love to help! Reserve your complimentary consultation to get started.

The One Tool You Need for Networking, Client Meetings and Speaking Engagements

BlakeMykoskieMany entrepreneurs and small business owners don’t see the value of storytelling because they’ve been trained to focus on sales and marketing. However, storytelling is a vital piece of sales and marketing. In fact, it makes interacting with clients easier and takes away the “ick” factor so many entrepreneurs experience when trying to close a sale.

Here are a few reasons why sharing your story can boost your business:

Establish credibility –By having a powerful story to tell and speaking at events, you become a thought leader in your industry. You’ve received an endorsement from the organization you are speaking to, giving you a competitive edge.

Create connection – Sharing a powerful story gives your brand a human element. People know that you’ve been in their shoes, which creates authenticity and makes you relatable.

Stand out from the crowd – A powerful story makes you memorable. Which has a greater impact: A photographer? or Someone who captures life’s important memories?

Increase visibility – Speaking at events exposes you to new groups of people, thereby expanding your reach.

Are you ready to embrace the power of storytelling? Sign up for a complimentary 30-minute consultation.

What’s Your Why?

In his book and TED talk, Start with Why, Simon Sinek examines why some leaders, like Martin Luther King, Jr. and organizations, like Apple, are more innovative, influential and profitable than others. What he discovered is that these companies or individuals deliver a message that starts with “WHY” – why they are in business and why their company exists.

The reason customers, consumers and people flock to those companies or individuals is because:

SimonSinek
 

It seems like a simple concept, but Sinek found that this was the differentiating factor between innovative companies and their competition.

What’s Your Why?

If you’re not clear on your “why,” here are four questions to help you get started:

1) Why did you start your business?

2) What’s your purpose or cause?

3) What do you love most about what you do?

4) What are you most passionate about in life?

 

Want to learn how your Why can help you in your business? Attend the Rock Your Story Workshop in New York City.