Many entrepreneurs and small business owners don’t see the value of storytelling because they’ve been trained to focus on sales and marketing. However, storytelling is a vital piece of sales and marketing. In fact, it makes interacting with clients easier and takes away the “ick” factor so many entrepreneurs experience when trying to close a sale.
Here are a few reasons why sharing your story can boost your business:
Establish credibility –By having a powerful story to tell and speaking at events, you become a thought leader in your industry. You’ve received an endorsement from the organization you are speaking to, giving you a competitive edge.
Create connection – Sharing a powerful story gives your brand a human element. People know that you’ve been in their shoes, which creates authenticity and makes you relatable.
Stand out from the crowd – A powerful story makes you memorable. Which has a greater impact: A photographer? or Someone who captures life’s important memories?
Increase visibility – Speaking at events exposes you to new groups of people, thereby expanding your reach.
Are you ready to embrace the power of storytelling? Sign up for a complimentary 30-minute consultation.