How to Get Visibility Like a Rock Star

As a lifelong music fan, I believe there are many lessons entrepreneurs can learn from rock stars. It’s easy to look at famous musicians like Justin Timberlake or Beyonce and think they became successful overnight.

The business world is no different. Scroll through social media and you’ll entrepreneurs posting about a successful product launch, high-profile media coverage or a record month in sales.

Meanwhile, you put in the hard work daily, but wonder what you’re doing wrong and why your don’t get the same visibility in your business.

Here’s the good news:  it takes time to “make it” to the big time – in business or in music.

Before he achieved worldwide success, Justin Timberlake lost on Star Search. So did Beyonce.

They didn’t let those small defeats keep them from their rock star dreams. Here are a few actions you can take to get rock star visibility:

1. Play small venues – When starting a business you have to play the tiny clubs before you can sell out Madison Square Garden. Many entrepreneurs have dreams of delivering a TED talk. Speaking at smaller events or at local networking meetings is a great training ground to hone your message and perfect your presentation.

2. Build the buzz – Can you remember a time when a friend said “you’ve got to hear this song” or introduced you to a new band? Word of mouth referrals are one of the best sources to build buzz for you business. Take a cue from rock stars by engaging your “fans” on social media or ask former clients to write testimonials about your work.

3. Push through the fear – Barbra Streisand’s stage fright kept her from performing in public for decades. Adele, Eddie Vedder and Bob Dylan also shy away from the spotlight. However, these artists haven’t let fear prevent them from sharing their work with the world. Just imagine if Bob Dylan never released “Blowin’ in the Wind” or Adele kept “Someone Like You” in her journal?

Those songs are powerful and so is your message. There is a fan (or customer) who needs your services and is anxiously awaiting your next blog post, video, email or event.

So, put yourself out there.

GO FOR IT!

Share your words and message. You never know, you could be the next overnight success.

If you want to get more visibility for your business, schedule a 30-minute complimentary strategy session.

Unleash Your Brand Song: A Powerful Tool to Connect to Your Target Market

“Say what you wanna say
And let the words fall out
Honestly I wanna see you be brave
With what you want to say
And let the words fall out
Honestly I wanna see you be brave”

~Brave by Sara Bareillis

Brave has been on heavy rotation on my iPod recently. The song inspires me to push forward when I catch myself holding back or play small.

This was one of the many songs played during a storytelling workshop I recently hosted for a group of entrepreneurs. I use music, and songwriting, as a tool when working with clients because it is a clear example of the power of storytelling. In a matter of minutes a well-written song captures an experience, describes an emotional experience and makes the listener feel as if he is on the journey with the songwriter.

I find a lot of entrepreneurs are hesitant to share their stories or use storytelling as a way to build relationships with prospects. You wonder why your story is important or how it can create connection with your target market.

When you are clear about the story you are here to share you will draw people to you effortlessly.

What’s Your Story?

I want to share a quick exercise with that demonstrates the power of storytelling.

I want you to take a deep breath and as you exhale I want you to think of your favorite song.

It can be any song; a love song, a song that fills you with joy, the song you sing in the shower each morning (C’mon, admit it. You love to sing in the shower).

Now that you have a song in mind, I want to you think about how it makes you feel.

What emotions, thoughts or feelings does it bring up?

Do you notice how your mood or energy shifted?

And you didn’t HEAR the song.

That’s the power of storytelling.

A powerful story is like a great song. It can take people on an emotional journey in just a few minutes.

It can light you up, empower you, soothe you and make you feel understood.

If you can make your clients feel understood, you will build trust and connection with them.

So, now I want you to pick a theme song to keep you motivated and inspire you to move towards your goals. Choose a song that best represents represents you, your brand or what you want to create in your business and life.

What is the song you want to sing?

Once you pick the theme song, play it daily, dance to it, sing it, share it with others.

Be BRAVE and share your theme song in the comments below. I’d love to know which songs fuel you.

Are you hungry for more visibility?

Being visible. It’s not always easy.

I recently attended the San Gennaro festival here in New York City. When I walk through street fairs or food festivals like this one, I’m always amazed at how multiple vendors can sell the same product – gelato, cannoli, sausage & pepper heroes, – yet, each vendor has a line of customers.

“Chocolate cannoli, here”

“Homemade gelato”

“Best pizza in New York city”

Each vendor has his or her own unique selling point. You can say their success is due to marketing or a terrific food product.

I think visibility is what creates lines of hungry customers. Each vendor was on the street interacting with patrons telling them about his or her delicious product.

SanGennaro

Interestingly, I talk to entrepreneurs who don’t have the same visibility in their businesses.

I speak with entrepreneurs who want to build their business through social media, web sites, blogs, and other valuable content. Having an online presence is important, but at some point you have to get out from behind the computer and connect with prospects face-to-face.

If you’re not seeing traction or achieving your business goals, I have a suggestion:

Make yourself visible.

Attend a networking event and meet people one-on-one.

Or offer to speak at that same networking group and dazzle the crowd all at once.

Show them your secret sauce.

And you too could have a line of customers at your door.

Now it’s your turn. How do you make your business visible? Share your thoughts in the comments below.

What I Learned About Storytelling From John Hughes

When John Hughes passed away a few years ago, I watched an interview with several members of the “brat pack.” They were gathered together to celebrate John Hughes, his life and to share stories about what it was like to work with the director. A reporter asked Molly Ringwald how she was cast as Samantha in Sixteen Candles. She said she never auditioned for the role. Instead, John Hughes had pulled her photo from a stack of casting head shots. He posted her photo above his desk and began to write the script. He wrote the story for the girl in the photo – this teenage girl. She became his muse. He began to imagine what life was like for her. He thought about her daily routine, her friends, her interests and concerns. So began the story of Samantha Baker.

Finding a muse, and getting to know your audience, is the key to powerful storytelling. Like John Hughes, you have to get inside the character, or your potential client. Find out their top concerns, what keeps them up at night, how they spend their time and what solutions would put them at ease.

There are several ways you can gather this research. Send out a survey to your current and past clients. Review your frequently asked questions or customer service requests. Post a question to your followers on Facebook or Twitter.

Once you have this information, you can then create your own muse. Give her a name, write a brief profile of her, print out a picture and hang it in front of your computer. The next time you write a blog post, craft a marketing email or draft a speech, you’ll know exactly who you are writing to. Tailoring your message to your muse will resonate and create a big impact.

Now it’s your turn…..Have you created a muse? How has this helped you connect with your audience? Share your thoughts in the comments below.