Have you ever walked into a networking event and wanted to walk right back out because you were nervous?
You are not alone.
Walking into a room full of strangers can be intimidating for most people, but particularly if you are an introvert. However, as an entrepreneur, networking is essential to one’s business success.
So, here are 3 tips to make your next networking event a breeze.
Perfect your pitch
Your pitch, sometimes call an elevator speech, is a brief description of the products or services you provide and the clients you serve. Be sure to write and rehearse your pitch before going to a networking event. Having a powerful message you can deliver with impact will help you make connections with business partners and potential clients in any networking environment.
Have a few ice breakers ready
In my work with clients, I often hear “I never know what to say” or “How do I start a conversation?” Here are a few ice breakers to start a conversation with anyone in the room.
“I don’t think we’ve met yet. I’m (name).”
“What brings you to the event?”
“What do you do? / Tell me about your business”
Prepare your Mindset
Before you head into your next event, take a few minutes to get into the right frame of mind. Begin by take a few deep breathes to calm your nerves. Then, set your intention for what you’d like to get out of the event. Do you want to connect with a certain number of connections? Are you looking to meet someone in a specific industry – perhaps someone who can be a referral partner? Having a goal in mind will give make your networking more targeted, reducing an nerves that creep up.
Your mission is to use the 3-steps above to prepare for your next networking event.
Now it’s your turn, what helps you overcome your nerves before a networking event? Post your tips in the comments below.
In his book and TED talk, Start with Why, Simon Sinek examines why some leaders, like Martin Luther King, Jr. and organizations, like Apple, are more innovative, influential and profitable than others. What he discovered is that these companies or individuals deliver a message that starts with “WHY” – why they are in business and why their company exists.
The reason customers, consumers and people flock to those companies or individuals is because:
It seems like a simple concept, but Sinek found that this was the differentiating factor between innovative companies and their competition.
What’s Your Why?
If you’re not clear on your “why,” here are four questions to help you get started:
1) Why did you start your business?
2) What’s your purpose or cause?
3) What do you love most about what you do?
4) What are you most passionate about in life?
Want to learn how your Why can help you in your business? Attend the Rock Your Story Workshop in New York City.