Being visible. It’s not always easy.
I recently attended the San Gennaro festival here in New York City. When I walk through street fairs or food festivals like this one, I’m always amazed at how multiple vendors can sell the same product – gelato, cannoli, sausage & pepper heroes, – yet, each vendor has a line of customers.
“Chocolate cannoli, here”
“Best pizza in New York city”
Each vendor has his or her own unique selling point. You can say their success is due to marketing or a terrific food product.
I think visibility is what creates lines of hungry customers. Each vendor was on the street interacting with patrons telling them about his or her delicious product.
Interestingly, I talk to entrepreneurs who don’t have the same visibility in their businesses.
I speak with entrepreneurs who want to build their business through social media, web sites, blogs, and other valuable content. Having an online presence is important, but at some point you have to get out from behind the computer and connect with prospects face-to-face.
If you’re not seeing traction or achieving your business goals, I have a suggestion:
Make yourself visible.
Attend a networking event and meet people one-on-one.
Or offer to speak at that same networking group and dazzle the crowd all at once.
Show them your secret sauce.
And you too could have a line of customers at your door.
Now it’s your turn. How do you make your business visible? Share your thoughts in the comments below.