Virtual events like webinars, teleconferences and online classes are a great way to connect with new audiences and build your list. One of the biggest advantages of virtual events is that you can reach an unlimited number of people because you are not restricted by location or seat capacity.
The downside to virtual events is that you cannot see how the audience is reacting.
Have you ever wondered if your audience is sleeping, watching cat videos, or folding laundry while listening to your virtual program?
It’s difficult to know how your message is being received when you can’t see the audience.
There are several ways to make your virtual event a success:
Prepare as if it is an in-person presentation
Virtual event has many moving parts including conference call technology, slides, fielding questions and, of course, the presentation. By learning and rehearing the material, you firm up one piece of the puzzle so you can be focused on delivering an amazing talk.
Prepare an outline
Prepare notes or an outline of talking points to use as a guide during the presentation. Avoid writing a script. Your audience is smart and can tell when you’re reading word for word.
Bonus tip – print out your notes and/or slides. Technology is great when it’s working, but it can, and often does fail. Have a back up copy so you don’t have to rely on your computer screen.
Change up the format
If you’re concerned about losing your audience during your presentation, invite guest speakers to join the conversation. The guests can include a former of current client to share their experience or a colleague who is an expert in the topic you’re discussing. Mixing up the format and making it a dialogue will keep the conversation lively.
When you sit at a desk or in front of a computer you tend to slouch forward, reducing your energy and inhibiting your breath. Standing instantly opens your breathing capacity and raise your energy which will be reflected in the tone of your voice. If you are enthusiastic and energetic, your audience can’t help but be engaged.
In my early career I worked as a reporter for a local radio station. A co-worker recommended “smiling” while on-air because the audience can hear the energy in your voice. I felt silly at first, but I quickly realized how the energy increased in my voice. Many retail companies train their employees to smile when speaking with customers over the phone and resolving customer service issues.
Want support with delivering your next virtual presentation? I’d love to help! Begin by scheduling your complimentary consultation.