Tag Archives: Regina D’Alesio

How to Get Visibility Like a Rock Star

As a lifelong music fan, I believe there are many lessons entrepreneurs can learn from rock stars. It’s easy to look at famous musicians like Justin Timberlake or Beyonce and think they became successful overnight.

The business world is no different. Scroll through social media and you’ll entrepreneurs posting about a successful product launch, high-profile media coverage or a record month in sales.

Meanwhile, you put in the hard work daily, but wonder what you’re doing wrong and why your don’t get the same visibility in your business.

Here’s the good news:  it takes time to “make it” to the big time – in business or in music.

Before he achieved worldwide success, Justin Timberlake lost on Star Search. So did Beyonce.

They didn’t let those small defeats keep them from their rock star dreams. Here are a few actions you can take to get rock star visibility:

1. Play small venues – When starting a business you have to play the tiny clubs before you can sell out Madison Square Garden. Many entrepreneurs have dreams of delivering a TED talk. Speaking at smaller events or at local networking meetings is a great training ground to hone your message and perfect your presentation.

2. Build the buzz – Can you remember a time when a friend said “you’ve got to hear this song” or introduced you to a new band? Word of mouth referrals are one of the best sources to build buzz for you business. Take a cue from rock stars by engaging your “fans” on social media or ask former clients to write testimonials about your work.

3. Push through the fear – Barbra Streisand’s stage fright kept her from performing in public for decades. Adele, Eddie Vedder and Bob Dylan also shy away from the spotlight. However, these artists haven’t let fear prevent them from sharing their work with the world. Just imagine if Bob Dylan never released “Blowin’ in the Wind” or Adele kept “Someone Like You” in her journal?

Those songs are powerful and so is your message. There is a fan (or customer) who needs your services and is anxiously awaiting your next blog post, video, email or event.

So, put yourself out there.

GO FOR IT!

Share your words and message. You never know, you could be the next overnight success.

If you want to get more visibility for your business, schedule a 30-minute complimentary strategy session.

How to Silence the Inner Critic

Here’s what you’ll learn in this video:

  • 3 tips to quiet the inner critic
  • A powerful tool to eliminate the inner critic
  • Insight on the inner critic from Elizabeth Gilbert, author, Eat Pray Love

3 Tips to Quiet the Inner Critic

The inner critic – that negative voice that creeps up and tells you you’re not good enough. It creates fear and doubt in your mind causing you to hold back from pursuing a dream or simply hitting publish on your blog post.

Here are three easy ways to help silence the inner critic when that voice creeps in:

1) Your audience needs you – When the inner critic shows up it’s easy to doubt yourself, your purpose and the value of your work. When that happens remind yourself that your audience need the information you have. That’s why they subscribed to your newsletter, read your blog or register to attend your talks. It’s natural to downplay your talent or compare yourself to others in your field. But remember, your audience is coming to you for help. You have knowledge, experience and information that they need. Don’t hold back. The information you have can help them resolve an issue and they will be grateful to receive it.

2) Create a Rock Star Review – It’s easy to get caught up in checking things off the “To-Do” list so you can tackle the next task on the list. However, it’s a good idea to pause and remind yourself of all that you have accomplished.

Spend just 5 minutes today and write down all the things you have accomplished this week or in the last month. The list can include big items such as launching a product as well as smaller things like washed the dishes. Once you create that list you will be amazed at everything you have done in that time frame. Keep the list near your desk to remind you how much you can accomplish – and to keep the inner critic at bay.

3) Even famous authors deal with the critics – Elizabeth Gilbert, author of Eat Pray Love, was asked how she handles the inner critic. She posted her response on Facebook saying that she deals with the inner critic the same way she deals with critics in real life. She simply tells them to ‘Go write your own book!’

Now it’s your turn. How do you handle the inner critic? Post your thoughts in the comments below

5 Questions to Ask Before You Say Yes to a Speaking Gig

public speaking, speaking, booking speaking engagements, how to land speaking opportunities, presenationSpeaking is one of the fastest ways to reach your audience in large numbers and grow your business. If you are new to public speaking or just looking to ramp up how often you speak, it can be tempting to say yes to every offer that comes your way.

As eager as you may be to say yes, saying no could be the better decision. Consider the time it takes to prepare a presentation, travel to and from the event and time out of office it may require. Here are 5 questions to ask to help determine if a speaking opportunity is right for you.

Who will be in the audience? – This is a great place to start because if the audience isn’t your target market, then you can make a decision right away. Asking questions such as how many people will attend? Which industries will be represented? Are the attendees experienced execs or newbies? and What is their skill level on the topic? will help determine if the opportunity is a match for you.

What is the theme of the presentation? – Ask the meeting organizers what topic they’d like you to discuss and, in particular, if there is a specific angle they would like you to present to the group. Getting more information about the topic will help you gauge if it’s in line with your vision.

What is the format? – Find out how much time you will have to present and also if you will be presenting alone or as part of a panel. This will help you determine how much time you need to prepare a presentation in advance of the event.

What is the audience reach? – Whether the event is an in-person meeting or a virtual program, it’s important to know how many people you will reach with your presentation. If it’s a live event, how many people will be attending? If it’s a virtual event like a webinar or podcast interview, how many people will be listening live or to a replay? Also, determine how many people the organization will market to through their subscribers, membership and/or social media channels.

Is it a paid speaking engagement?  If it is a paid speaking engagement does it include travel expenses? If there isn’t a speaker fee involved, there are other benefits to consider. Can you have access to the registration list? Can you sell books, products or make another offer at the event?

Now it’s your turn. How do you determine if you should say yes to a speaking engagement? Post your thoughts in the comments below.

Ready to ramp up your speaking engagements? Sign up for a complimentary 30-minute consultation to get started.

How to Craft a Talk That Sells

Do you remember that classic scene from Ferris Bueller’s Day Off in which Ben Stein gives a dry lecture to a group of high school students? With a monotone voice and information that doesn’t interest his students, it’s easy to see why the students check out.

But what happens when you have an engaging delivery, interesting content and your message still misses the mark?

You get great feedback, but you don’t walk away with any leads or sales.

Or you get lots of smiles and nods, but little engagement from the audience.

Or worse…You hear crickets.

If you’ve experienced any of the above, it’s time to revisit your content. Here are three ways you can craft a talk that will make an impact:

Begin with the end in mind

If you’re having trouble deciding what information to include in your talk, ask yourself these questions: What would you like the audience to walk away with? What are the key points or lessons you’d like them to remember?

What information does the audience need most to solve their biggest challenge? If you’re not sure, ask a few of your current clients to get their perspective.

Once you’ve boiled the information down to a few bullet points, use those to build your talk.

Get clear on your target audience

If the audience isn’t connecting with your materials, perhaps you are speaking to the wrong group. For example, if you are trying to engage women in their 50s about their retirement needs, but the women attending your talk are young professionals, your message is going to miss the mark. It’s important to get clear on who it is you are trying to reach and make sure you speak at events that are geared towards that target audience.

Share a personal story

If you’re like most business owners, you started your business because of a passion or a need. Think back to why you began your business and share a story about what inspired you to get started or a challenge you faced and the solution you created as a result. Stories create authenticity and connection, and will make you memorable.

Ready to hone-in on your message and craft a powerful talk? Sign up for a complimentary 30-minute strategy session.