I heard a few surprising statements from successful, six-figure business owners during a networking event last week. Comments such as:
“I have an AMAZING information product, but I’m afraid to sell it because no one will buy it.”
“If I raise my prices, I’m going to lose all my customers.”
“I have great experience, but I’m a new business owner, so customers don’t want to work with me.”
Limiting beliefs. We all have them.
They show up in so many situations: when speaking with potential clients, delivering a presentation or negotiating a contract.
Regardless of the situation, there are a few simple techniques to quiet the inner critic so you can move forward and achieve your goals.
First, shift your mindset. When the doubt creeps up remind yourself that you are an expert in your field. You have years of experience and hundreds or thousands of satisfied clients and customers. It’s easy to lose sight of this when you are moving at a rapid pace or busy creating your “next best thing.” However, it is important to stop every now and then to remind yourself of your talent. Remember, you are unique. There may be other companies that provide the same service, but no one has the exact same experience, gifts or perspective that you have.
Still need a confidence boost? Try this exercise. Write a list of all of the things you have accomplished in the last three months. The list can include smaller tasks like “went for a walk today” to bigger items such as “launched a 3-month group training program.” Keep this list on your desk or in your pocket to serve as a reminder when the doubt creeps up.
Finally, remember your business is not about you! It provides a product or service that benefits your clients and customers. They need the help, expertise or guidance that only you can provide. That skill that seems “easy” to you is not so easy to someone else. So, don’t hold back. When you come from a place of service, nothing can stand in your way.
Now it’s your turn? How do you move past limiting beliefs? Share your thoughts in the comments below.
