“Say what you wanna say
And let the words fall out
Honestly I wanna see you be brave
With what you want to say
And let the words fall out
Honestly I wanna see you be brave”

~Brave by Sara Bareillis

Brave has been on heavy rotation on my iPod recently. The song inspires me to push forward when I catch myself holding back or play small.

This was one of the many songs played during a storytelling workshop I recently hosted for a group of entrepreneurs. I use music, and songwriting, as a tool when working with clients because it is a clear example of the power of storytelling. In a matter of minutes a well-written song captures an experience, describes an emotional experience and makes the listener feel as if he is on the journey with the songwriter.

I find a lot of entrepreneurs are hesitant to share their stories or use storytelling as a way to build relationships with prospects. You wonder why your story is important or how it can create connection with your target market.

When you are clear about the story you are here to share you will draw people to you effortlessly.

What’s Your Story?

I want to share a quick exercise with that demonstrates the power of storytelling.

I want you to take a deep breath and as you exhale I want you to think of your favorite song.

It can be any song; a love song, a song that fills you with joy, the song you sing in the shower each morning (C’mon, admit it. You love to sing in the shower).

Now that you have a song in mind, I want to you think about how it makes you feel.

What emotions, thoughts or feelings does it bring up?

Do you notice how your mood or energy shifted?

And you didn’t HEAR the song.

That’s the power of storytelling.

A powerful story is like a great song. It can take people on an emotional journey in just a few minutes.

It can light you up, empower you, soothe you and make you feel understood.

If you can make your clients feel understood, you will build trust and connection with them.

So, now I want you to pick a theme song to keep you motivated and inspire you to move towards your goals. Choose a song that best represents represents you, your brand or what you want to create in your business and life.

What is the song you want to sing?

Once you pick the theme song, play it daily, dance to it, sing it, share it with others.

Be BRAVE and share your theme song in the comments below. I’d love to know which songs fuel you.